More Mean Less

Today when you check out from window you see rain and you can feel that cold weather is getting closer. I was getting cold so I decided to make a tea. I like tea so I decided to go to cupboard and take one.

When I opened cupboard I have seen big selection of teas. I took my favorite apple and cinnamon but next to it was some other passion fruit, next was some green, black, wellness...

After while I was so confused that I end up with no tea at all. Is not it funny? I had such a taste at beginning but when I was facing so big option it made me feel confused regarding of my choice. What has happened?

I decided to browse web a little bit. I typed tea/ caj into google and pressed search. It was not good idea. Option which popped out I would say it was huge, I mean selection, I almost got headache. It was complicated to orient on web page. I do not recommend :)   

"I was thinking what they communicate to me" 

I understand that we want to feel freedom of choice however I did not feel good at all. "I believe that instead of offering huge variation of teas (or other product) they should focus to be more authentic, be more open, trying to talk to us, engage us. They should give us feeling that we are part of something."

Next time when you will be facing huge option, just think about what they want you to say. Do they want you to feel good, inspired or do they just want you to buy and they do not care about you...

Loyalty Vs Short-term Manipulation

When I walk through alleys of big food chain store I see everywhere just price reduction, promotions. They want me to buy the most but they do not care about me, my needs, and my wants. They don’t know me. However there appears one question. Am I inspired to go back and become loyal to the same big food chain store? I think that I am not. Are you?

Are you interested in coming back every time you go shopping? You walk in, you plan to buy some stuff, but usually you still end up with full cart, with groceries which are not healthy and good for you. In my opinion there is absolutely no culture, no significant difference between them and other big store. They do not make me feel that I am special. I do not feel any reason to come back and being loyal.

I believe there must be a different way how to do it. How build loyalty. People need to be inspired by story of store, by values or by purpose. We should explain difference between what most people do

• Repeat business- it means people do business several times, but only through manipulation (price, promotions, peer pressure, novelty, and aspiration).  
• What loyalty means- people are willing to turn down better offer, price, and product only because they want to keep your business? 

Why I would like to see this? I would feel like somebody care, you know that feeling where you deserve to have your favorite store, person where you come for advice (what to cook, what ingredients buy, what physical exercise to do to feel healthier). You will know that there will be somebody who you can trust. I am not saying that price would be cheaper. However I am sure you would agree with me that the best investment is investment in you.  Wouldn’t be nice to being part of community where you would know that people think same way about food, physical exercises, and healthy way of life. Would you like to belong there? I am honest with you, I would.