„Fashion
Start-up Plans to Disrupt the World of Fashion“
Today we have opportunity to shop everywhere
in the world. Either we choose to take a trip to Paris, Vienna, New York
or we use online platforms like Gilt Group (discount shopping of high fashion
labels), Rent the Runway (members of site can rent expensive designer clothes
at fraction of their cost and have them delivered to home). Few days ago was launched new fashion start-up Shoptiques.com. Based upon Inc.com,
she thinks that her start-up can disrupt the $20 billion boutique shopping
industry.
Shoptiques
brings online shopping through exclusive boutiques. You have chance to visit
online the best local boutiques which give you look inside of the most unique
fashion apparels. It means for you that you don’t have to travel over the world
to find your favorite piece of clothing. According to Boutique this is easier way
how to discover your favorite local boutique and shop unique apparels in one
place.
Where did
come from idea for Shoptiques? Vidisheva (founder 26 year old ) says that she
discovered this niche on her trip in Paris. She discovered unique boutique where
she purchased a high heels. After she got back from Paris she was looking for
small boutique online but she couldn’t find it. As she says, “I knew name of
the boutique and kept searching online”. “I thought if I can buy tulips from
Amsterdam online and have them shipped the next day, why cannot I shop at this
particular boutique online?” And idea was born.
Who is Olga Vidisheva? She is graduated of Harvard Biz School where she was Co-President of the Retail & Luxury Goods Club. She has worked at CHANNEL in marketing division. She was working for Goldman, Sachs & Co. in Technology, Media and Telecom Investment Banking in New York.
The idea brings the best individual boutique inventory online offer you to shop through many different boutiques over the country. So far there are just American boutiques but I think you can expect something similar in Europe soon too.
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